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    <title>Ellen Ruppel Shell</title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/" />
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    <id>tag:correspondents.theatlantic.com,2009-06-04:/ellen_shell//38</id>
    <updated>2009-11-15T08:31:20Z</updated>
    <subtitle>To Reason and Beyond</subtitle>
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type Enterprise 4.32-en</generator>

<entry>
    <title>Swedish Meatballs </title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/2009/11/swedish_meatballs.php" />
    <id>tag:correspondents.theatlantic.com,2009:/ellen_shell//38.30194</id>

    <published>2009-11-14T20:13:01Z</published>
    <updated>2009-11-15T08:31:20Z</updated>

    <summary><![CDATA[Spiegel Online International reports this week of a shocking tell-all penned by IKEA managing director Johan Stenebo.&nbsp;&nbsp;I&nbsp;investigate IKEA in detail&nbsp;in my new book, CHEAP:The High Cost of Discount Culture, and I'm delighted to see a former IKEA executive&nbsp;coming clean on...]]></summary>
    <author>
        <name>Ellen Ruppel Shell</name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://correspondents.theatlantic.com/ellen_shell/">
        <![CDATA[<p>Spiegel Online International <a href="http://www.spiegel.de/international/business/0,1518,660674,00.html">reports this week </a>of a shocking tell-all penned by IKEA managing director Johan Stenebo.&nbsp;&nbsp;I&nbsp;investigate IKEA in detail&nbsp;in my new book, <strong>CHEAP:The High Cost of Discount Culture,</strong> and I'm delighted to see a former IKEA executive&nbsp;coming clean on the company's questionable business practices.&nbsp; </p>

<p>Stenebo, a 20 year veteran&nbsp;of the company, headed up IKEA's GreenTech division and had quit&nbsp;thanks to&nbsp;what he describes as a crisis of conscience. "The company was easier to run when (founding director Igmar) Kamprad played the role of an ascetic, slightly dim geriatric," Stenebo says. "Apart from that, the petit bourgeois façade helped to push down prices with suppliers."&nbsp;IKEA, the largest furniture company in the world, is also one of the largest users of wood in the world, and it keeps prices low by sourcing&nbsp;timber from the Russian Far East and China, where forestry practices are--to put it kindly--questionable. Cheap furniture--like cheap clothes, cheap food, cheap electronics--come loaded with a long list of externalized costs--most of them unknown to consumers.&nbsp; <br /></p><p>Despite its Scandinavian elan and cool image, IKEA is no different from any other highly profitable discount retail chain--it keeps its prices low by paying its suppliers as little as possible, and scouring the globe for cheap labor and cheap resources. At IKEA&nbsp;the meatballs may be tasty and the designs adorable,&nbsp;but environmental and human rights concerns take a far back seat to profit.&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;</p>]]>
        
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<entry>
    <title>It&apos;s About the Money, Stupid</title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/2009/11/its_about_the_money_stupid.php" />
    <id>tag:correspondents.theatlantic.com,2009:/ellen_shell//38.29634</id>

    <published>2009-11-04T21:59:17Z</published>
    <updated>2009-11-05T17:40:54Z</updated>

    <summary><![CDATA[Contrary to what we're so often told, American students are not bad at math and science.The John J. Heldrich Center for Workforce Development published a study&nbsp;not long ago&nbsp;that concluded that, contrary to fears expressed by educators and potential employers, American...]]></summary>
    <author>
        <name>Ellen Ruppel Shell</name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://correspondents.theatlantic.com/ellen_shell/">
        <![CDATA[<a href="http://correspondents.theatlantic.com/ellen_shell/math%20class%202.jpg"><img alt="math class 2.jpg" src="http://correspondents.theatlantic.com/ellen_shell/assets_c/2009/11/math%20class%202-thumb-595x440-18033.jpg" class="mt-image-center" style="margin: 0pt auto 20px; text-align: center; display: block;" height="395" width="595" /></a>Contrary to what we're so often told, American students are not bad at math and science.The John J. Heldrich Center for Workforce Development published a <a href="http://http//policy.rutgers.edu/faculty/salzman/SteadyAsSheGoes.pdf">study</a>&nbsp;not long ago&nbsp;that concluded that, contrary to fears expressed by educators and potential employers, American students have not wavered in their interest in science and math over the past 30 years. But, the&nbsp;study also found that many of the highest performing students were choosing non-science and math careers, the reason being, of course,&nbsp;a lack of&nbsp;opportunity and growth&nbsp;in those fields.
<p>Basic economics tells us that human beings tend to&nbsp;follow the money. In the late 1990s,&nbsp;the dot com boom&nbsp;sent many very&nbsp;smart and hard working youngsters in the direction of computer science--at MIT, the famous "Course&nbsp;6" (electrical engineering and computer science) was&nbsp;the hottest offering on campus. And MIT was not alone--enrollments&nbsp;soared&nbsp;in programs across the country. But&nbsp;with the&nbsp;post dot com bomb&nbsp;climate for computer geeks not nearly as sunny,&nbsp; these ultra-smart and eager hordes are looking elsewhere.&nbsp;&nbsp;</p>

<p>Whining and hand wringing over the state of science and math education in this country will have little impact if the jobs for scientists, engineers and mathematicians remain so uncertain, and so readily outsourced or filled by visa holders from abroad. Young&nbsp;Americans are not nearly so lazy or stupid as many pundits make them out to be--the best and the brightest&nbsp;will&nbsp;turn to math and science only&nbsp;if and when it pays to do so.&nbsp;</p><p><i><font style="font-size: 0.8em;">Photo Credit: Flickr User woodleywonderworks</font></i><br /></p>]]>
        
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<entry>
    <title>Let Them Eat Hot Fudge and Whipped Cream</title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/2009/10/let_them_eat_hot_fudge_and_whipped_cream.php" />
    <id>tag:correspondents.theatlantic.com,2009:/ellen_shell//38.28817</id>

    <published>2009-10-21T20:36:24Z</published>
    <updated>2009-10-22T14:37:34Z</updated>

    <summary><![CDATA[In Wednesday's New York Times, Tom Friedman posited (yet again) that Americans are losing ground because&nbsp;we are lazy, passive, and/or just plan ignorant.&nbsp;&nbsp;As&nbsp;is his custom&nbsp;he begins with an anecdote, a supposedly chance encounter with a one time PepsiCo and Kraft...]]></summary>
    <author>
        <name>Ellen Ruppel Shell</name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://correspondents.theatlantic.com/ellen_shell/">
        <![CDATA[<p><a href="http://correspondents.theatlantic.com/ellen_shell/3570090206_146894586f.jpg"><img alt="3570090206_146894586f.jpg" src="http://correspondents.theatlantic.com/ellen_shell/assets_c/2009/10/3570090206_146894586f-thumb-200x300-17449.jpg" class="mt-image-right" style="margin: 0pt 0pt 20px 20px; float: right;" height="300" width="200" /></a>In Wednesday's New York Times, <a href="http://http//www.nytimes.com/2009/10/21/opinion/21friedman.html">Tom Friedman</a> posited (yet again) that Americans are losing ground because&nbsp;we are lazy, passive, and/or just plan ignorant.&nbsp;&nbsp;As&nbsp;is his custom&nbsp;he begins with an anecdote, a supposedly chance encounter with a one time PepsiCo and Kraft Europe executive now laboring in the stony fields of international investment. We learn nothing of this man's personal educational background or his credentials, but we do hear him warn that "&nbsp;education failure is the largest contributing factor to the decline of the American worker's global competitiveness, particularly at the middle and bottom ranges."&nbsp;</p>

<p>Say what?&nbsp;&nbsp;There's a growing body of evidence to show that&nbsp;extremely well educated Americans are scrambling for work--some with advanced degrees in science and engineering from the country's&nbsp;most demanding&nbsp;institutions of higher learning.&nbsp; But wait, education is not enough -- we must hustle, too.&nbsp;Friedman&nbsp;quotes another unnamed "friend" a lawyer&nbsp;whose firm has gone through a series of lay-offs. This friend&nbsp;shares&nbsp;the "interesting" observation that "lawyers who were used to just showing up and having work handed to them were the first to go because with the bursting of the credit bubble, that flow of work just isn't there. But those who have the ability to imagine new services, new opportunities and new ways to recruit work were being retained. They are the new <span class="italic"><em>untouchables</em></span>."&nbsp; </p>
<p>Who are these untouchables?&nbsp; Well, certainly not the "average" among us, that great majority&nbsp;of ordinary humans who simply know how to do a job and do it well.&nbsp;"It's all about what chocolate sauce, whipped cream and cherry you can put on top," Friedman concludes.&nbsp;"So our schools have a doubly hard task now -- not just improving reading, writing and arithmetic but entrepreneurship, innovation and creativity."</p>


<p>Last time I looked, schools were having a hard enough time teaching kids the basics--now they are expected to "teach" creativity and entrepreneurship? One wonders how&nbsp;Mr. Friedman would have&nbsp;managed as an independent entrepreneur without the&nbsp;power of the Times to back him. But&nbsp;one wonders even&nbsp;more about&nbsp;the reasoning of&nbsp;a&nbsp;commenter&nbsp;who argues that the average American&nbsp;doesn't have a chance in this new global economy, and that only&nbsp;the extraordinary&nbsp;deserve&nbsp;a&nbsp;place in his brave new world.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;</p><p>(Photo: Flickr/GIHE)<br /></p>]]>
        
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<entry>
    <title>The (Not So) Great Walls of China</title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/2009/10/the_not_so_great_walls_of_china.php" />
    <id>tag:correspondents.theatlantic.com,2009:/ellen_shell//38.28099</id>

    <published>2009-10-08T14:36:09Z</published>
    <updated>2009-10-08T19:40:03Z</updated>

    <summary><![CDATA[ The New York Times reports today that drywall imported from China and used in newly built homes in the U.S. emits fumes&nbsp;that can lead to&nbsp;headaches, nose bleeds and other&nbsp;nasty symptoms. Apparently, the fumes also corrode and/or turn "every piece...]]></summary>
    <author>
        <name>Ellen Ruppel Shell</name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://correspondents.theatlantic.com/ellen_shell/">
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><a href="http://correspondents.theatlantic.com/ellen_shell/drywall.JPG"><img class="mt-image-center" style="DISPLAY: block; MARGIN: 0pt auto 20px; TEXT-ALIGN: center" height="188" alt="drywall.JPG" src="http://correspondents.theatlantic.com/ellen_shell/assets_c/2009/10/drywall-thumb-590x188-16942.jpg" width="590" /></a></span>
<p>The New York Times <a href="http://http//www.nytimes.com/2009/10/08/business/08drywall.html?pagewanted=1&amp;_r=1">reports</a> today that drywall imported from China and used in newly built homes in the U.S. emits fumes&nbsp;that can lead to&nbsp;headaches, nose bleeds and other&nbsp;nasty symptoms. Apparently, the fumes also corrode and/or turn "every piece of metal indoors" black.&nbsp; </p>
<p>The Times goes on: "While tainted Chinese imports like toothpaste, pet food and baby formula have been quickly removed from store shelves, drywall is installed throughout homes and does not lend itself to a quick fix."</p>
<p>The Times was rather late to this story. Last spring the <a href="http://www.epa.gov/oswer/docs/chinesedrywall.pdf">EPA tested</a> a batch of Chinese made drywall and found it emitted not only sulfur,&nbsp;but also excessive amounts of&nbsp;strontium compounds.&nbsp; </p>
<p>Chinese-made drywall is used in American homes because it is cheaper than American- made drywall. That is the one and only reason. But this incident leads to&nbsp;a&nbsp;question: What shortcuts are required to make a product as heavy as drywall so cheaply that it can compete in this country on price even after being shipped halfway around the globe?</p>
<p><br /></p>
<p><i><font style="FONT-SIZE: 0.8em">Photo Credit: Flickr Users exfordy and Bone.P7</font></i><br /></p>]]>
        
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<entry>
    <title>A Snake, After All, is a Snake</title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/2009/09/a_snake_afterall_is_a_snake.php" />
    <id>tag:correspondents.theatlantic.com,2009:/ellen_shell//38.27418</id>

    <published>2009-09-29T12:13:12Z</published>
    <updated>2009-09-30T04:16:42Z</updated>

    <summary>Last month, Hyatt Hotels Corp. fired 98 housekeepers, many of them veteran employees who made $15-per-hour, and replaced them with $8-per-hour &quot;temporary&quot; workers provided by Hospitality Staffing Solutions, an outsourcing firm in Atlanta. While the details are murky, and Hospitality...</summary>
    <author>
        <name>Ellen Ruppel Shell</name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://correspondents.theatlantic.com/ellen_shell/">
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://correspondents.theatlantic.com/ellen_shell/hyatt%202.JPG"><img alt="hyatt 2.JPG" src="http://correspondents.theatlantic.com/ellen_shell/assets_c/2009/09/hyatt%202-thumb-350x227-16512.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="240" width="350" /></a></span><p>Last month, <a href="http://http//www.boston.com/bostonglobe/editorial_opinion/oped/articles/2009/09/29/the_race_to_the_bottom/">Hyatt Hotels Corp. fired 98 housekeepers,</a> many of them veteran employees who made $15-per-hour, and replaced them with $8-per-hour "temporary" workers provided by Hospitality Staffing Solutions, an outsourcing firm in Atlanta. While the details are murky, and Hospitality Staffing Solutions has refused to respond to this correspondent's repeated request for specifics, at least some of these new employees are reportedly "guest workers'' on H-2B visas.&nbsp; </p>

<p>The guest workers were trained by the Hyatt veterans, who were told the new recruits were not replacements, but part-timers who would "fill in" for sick and vacationing permanent workers. According to union officials, after successfully&nbsp;training the new workers,&nbsp;the Hyatt veterans were told to clean out their lockers for "health purposes." They gamely did so. The next day&nbsp;they were told to hit the road.&nbsp; </p>
<p>The H-2B visa program was designed to allow employers to hire temporary&nbsp;help for peak and holiday periods; for example wait staff and construction workers during the summer months. Now, it seems, outsourcing firms&nbsp;are luring H-2B's&nbsp;to what&nbsp;in better times would be&nbsp;permanent positions, but&nbsp;due to today's crushing unemployment&nbsp;are breezily turned into part-time, some-time jobs&nbsp;without benefits or a living&nbsp;wage. Since H-2B&nbsp;holders&nbsp;are tied to this country by their jobs, they have no power to object to&nbsp;conditions or terms.&nbsp;&nbsp;Voiceless and without recourse, they are to some minds the ideal employees--they keep their mouths closed, their&nbsp;complaints to themselves, and their eyes averted.&nbsp;&nbsp;&nbsp;</p>
<p>This episode recalls the old story&nbsp;of Mr. Snake and Mr. Toad. Snake offers to carry&nbsp;Toad across a rising river,&nbsp;promising not to bite him.&nbsp; Toad agrees, and hops on for the ride. Half way across the river Snake&nbsp;coils back and bites him. Toad's dying words are: "You promised not to, why, oh&nbsp;why?"&nbsp; Snake responds sadly: "Because I'm a snake."&nbsp;</p>
<p>Cutting costs, especially labor costs, is the quickest and easiest way to pad the bottom line. But this race to the bottom is not only immoral, it is debilitating in the long term. A low wage, transient workforce&nbsp;is a shaky base from which to build a&nbsp;corporate pyramid. Indeed, history shows it will not stand. Yet, despite self-serving rhetoric claiming otherwise, this is increasingly the direction corporations chose to go. Rather than innovate or perform their way out of whatever difficulty they're in, companies cut their workforce and their payroll and hope for the best.&nbsp;&nbsp; </p>
<p>Hyatt&nbsp;replaced&nbsp;an experienced, loyal workforce with a bevy of ill-paid temporary workers with no voice and few rights. This is not surprising. What is surprising is that so far, they seem to be getting away with it.&nbsp;Brian Lang, vice president of the Unite Here Local 26, which represents Boston's hospitality workers,&nbsp;told me that&nbsp;what happened at the Hyatt&nbsp;was the worst infringement of worker rights he'd&nbsp;wittnessed in his entire career. Let's&nbsp;try to make sure it&nbsp;remains the worst, rather than being just a taste of what's to come.&nbsp; Mr. Snake cannot help being a snake. But&nbsp;it's a fool's game&nbsp;to&nbsp;hop on&nbsp;its back and hope&nbsp;for a smooth ride to shore. <br /></p><p><font style="font-size: 0.8em;"><i>Photo Credit: Flickr User markhillary</i></font><br /></p>]]>
        
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<entry>
    <title>The Big Business of Keeping America Fat</title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/2009/09/the_big_business_of_keeping_america_fat.php" />
    <id>tag:correspondents.theatlantic.com,2009:/ellen_shell//38.24834</id>

    <published>2009-09-10T20:46:00Z</published>
    <updated>2009-09-10T21:48:03Z</updated>

    <summary><![CDATA[ It's rare for me to write two posts in one day, but Michael Pollan's brave opinion piece in today's New York Times deserves applause, and amplification.&nbsp; In it, Pollan points out that a shockingly significant&nbsp;share of the skyrocketing cost...]]></summary>
    <author>
        <name>Ellen Ruppel Shell</name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://correspondents.theatlantic.com/ellen_shell/">
        <![CDATA[<p>
</p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://correspondents.theatlantic.com/ellen_shell/obesity.JPG"><img alt="obesity.JPG" src="http://correspondents.theatlantic.com/ellen_shell/assets_c/2009/09/obesity-thumb-590x519-15733.jpg" class="mt-image-center" style="margin: 0pt auto 20px; text-align: center; display: block;" width="590" height="219" /></a></span>It's rare for me to write two posts in one day, but Michael Pollan's brave <a href="http://http//www.nytimes.com/2009/09/10/opinion/10pollan.html?_r=1&amp;em">opinion piece </a>in today's <i>New York Times</i> deserves applause, and amplification.&nbsp; In it, Pollan points out that a shockingly significant&nbsp;share of the skyrocketing cost of health-care can be traced to the nation's high rate of obesity and obesity linked disease.&nbsp; This phenomenon, he says, is about to&nbsp;get swept up in a&nbsp;"sea change."&nbsp; <br /><p><br /></p>
<p>Pollan writes:&nbsp; <br /></p><blockquote>
AGRIBUSINESS dominates the agriculture committees of Congress, and has swatted away most efforts at reform. But what happens when the health insurance industry realizes that our system of farm subsidies makes junk food cheap, and fresh produce dear, and thus contributes to obesity and Type 2 diabetes? It will promptly get involved in the fight over the farm bill -- which is to say, the industry will begin buying seats on those agriculture committees and demanding that the next bill be written with the interests of the public health more firmly in mind.<br /></blockquote><br />Cheap food is cheap only because American taxpayers pay for it in ways both obvious and subtle--from agricultural subsidies for grain and the livestock that&nbsp;fattens on it&nbsp;to food safety mishaps to&nbsp;our soaring medical bills.&nbsp; While&nbsp;industry sponsored&nbsp;"pundits" and radio shock jocks&nbsp;rant on and on&nbsp;about "food nannies" limiting our "choices,"&nbsp;for millions of low income Americans there is no real choice--they buy what they can afford, and what they can afford is predetermined by a politically driven agricultural&nbsp;and retailing system over which they have very little say&nbsp;or&nbsp;control.<br />&nbsp; 
<p>So, as with so many&nbsp;things, food offers us a choice:&nbsp; pay me now, or pay me later.&nbsp;&nbsp;Frankly, given the quality of life costs incured by a food system built around quick profit rather than human needs, this&nbsp;choice seems like&nbsp;a no brainer to me.&nbsp; &nbsp; <br /></p><p><i><font style="font-size: 0.8em;">Photo Credit: Wikimedia Commons</font></i><br /></p><div><br /></div>]]>
        
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<entry>
    <title>Keep your Hands off my Cheap Junk</title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/2009/09/keep_your_hands_off_my_cheap_junk.php" />
    <id>tag:correspondents.theatlantic.com,2009:/ellen_shell//38.24747</id>

    <published>2009-09-09T13:36:45Z</published>
    <updated>2009-09-09T22:27:02Z</updated>

    <summary><![CDATA[Last week&nbsp;the Los Angeles Time published an attack on my new book, Cheap: The HIgh Cost of Discount Culture&nbsp;by&nbsp;wacky blogger Charlotte Allen.&nbsp; The&nbsp;tongue lashing&nbsp;went something like this:&nbsp; in these tough times, Shell and similarly misguided elitists&nbsp;(Michael Pollan came in for...]]></summary>
    <author>
        <name>Ellen Ruppel Shell</name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://correspondents.theatlantic.com/ellen_shell/">
        <![CDATA[<p>Last week&nbsp;the Los Angeles Time published an <a href="http://www.latimes.com/news/opinion/commentary/la-oe-allen30-2009aug30,0,2592815.story">attack</a> on my new book, <strong>Cheap: The HIgh Cost of Discount Culture</strong>&nbsp;by&nbsp;wacky blogger <a href="http://http//www.huffingtonpost.com/2008/03/02/in-which-i-respond-to-cha_n_89461.html">Charlotte Allen</a>.&nbsp; The&nbsp;tongue lashing&nbsp;went something like this:&nbsp; in these tough times, Shell and similarly misguided elitists&nbsp;(Michael Pollan came in for a particular drubbing) want us all to PAY MORE.&nbsp;&nbsp; NPR&nbsp;then invited Ms. Allen&nbsp;to broadcast her thoughts on Talk of the Nation.&nbsp; There she elaborated that while it's certainly true that Chinese factory workers are mistreated and their environment&nbsp;despoiled&nbsp;in the course of making low price goods for us, they were afterall Chinese, not Americans, so why should we care?&nbsp;</p>
<p>I suppose this makes sense in some universe, but not the one I inhabit.&nbsp; China is not an island unto itself.&nbsp; The push for ever lower prices has suppliers of all nationalities struggling to minimize costs, resulting in growing unemployment, less job security, and lost income and lower&nbsp;quality of life&nbsp;for millions of Americans.&nbsp; Meanwhile, the cost of health care, education, and other necessities continues to climb.&nbsp; Cheap t-shirts and toys&nbsp;are poor&nbsp;compensation for&nbsp;an&nbsp;unemployed home&nbsp;owner struggling to make his or her&nbsp;mortgage payments. &nbsp;And the production and distribution of cheap, disposable goods&nbsp;threaten not only&nbsp;China's environment, but our own. &nbsp;</p>
<p>Ms. Allen is perhaps most famous for her Washington Post opinion piece entitled "<a href="http://http//www.washingtonpost.com/wp-dyn/content/article/2008/02/29/AR2008022902992.html">We Scream, We Swoon, How Dumb Can We Be?"</a> the "we" being women.&nbsp; In it she argues that "The theory that women are the dumber sex...is amply supported by neurological and standard testing evidence."&nbsp; Ms. Allen goes on:&nbsp; "I am perfectly willing to admit that I myself am a classic case of female mental deficiencies."&nbsp;Putting aside for a moment why the Washington Post would publish the&nbsp;musings of a self-defined "mental deficient," one must ask&nbsp;a deeper&nbsp;question:&nbsp; why&nbsp;a major metropolitan newspaper would chose to&nbsp;share with its readers&nbsp;the ravings of someone&nbsp;whose views are so clearly out of line with&nbsp;reality.&nbsp; &nbsp;Could it be the more than one thousand protests readers launched objecting to this bit of idiocy?&nbsp; Do all those protests make the paper feel more valued, more popular, more loved?&nbsp; &nbsp; </p>
<p>There's an old cliche that a sure way&nbsp;to draw attention to oneself is by pulling down one's pants.&nbsp; Yes, it gets eyeballs, but to what end?&nbsp; One would hope that in these days of shrinking subscriber lists and revenues, newspapers will come to understand that&nbsp;while printing unsubstantiated ideological rants might indeed grab&nbsp;plenty of&nbsp;eyeballs, it is not the way to grab hearts and minds.&nbsp; </p>
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<entry>
    <title>Decoding the Supply Chain</title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/2009/08/decoding_the_supply_chain.php" />
    <id>tag:correspondents.theatlantic.com,2009:/ellen_shell//38.23130</id>

    <published>2009-08-11T20:59:57Z</published>
    <updated>2009-08-12T15:15:30Z</updated>

    <summary><![CDATA[China, "factory to the world," sends&nbsp;fleets&nbsp;of container ships to our shores, as do many other nations. But who precisely makes the stuff contained in these boats? Where do they make it and under what conditions and circumstances?&nbsp; The answer to...]]></summary>
    <author>
        <name>Ellen Ruppel Shell</name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://correspondents.theatlantic.com/ellen_shell/">
        <![CDATA[<p>China, "factory to the world," sends&nbsp;fleets&nbsp;of container ships to our shores, as do many other nations. But who precisely makes the stuff contained in these boats? Where do they make it and under what conditions and circumstances?&nbsp; The answer to these vexing questions may soon come in the form of a tiny barcode sticker called GS1 DataBars.&nbsp;Here's the <a href="http://http//barcodes.gs1us.org/dnn_bcec/Standards/Barcodes/GS1DataBarRSS/tabid/95/Default.aspx">technical description</a>:</p>

<p>&nbsp;<span class="BCEC_Body"></span></p><p><span class="BCEC_Body"><em>GS1 DataBar (formerly Reduced Space Symbology or RSS) symbols can identify small items and carry more information than the current EAN/UPC bar code. GS1 DataBar enables Global Trade Item Number® (GTIN®) identification for hard-to-mark products, such as apples, pears or other types of loose produce. It also can carry GS1 Application Identifiers, such as serial numbers, lot numbers, and expiration dates, which creates the opportunity for solutions supporting product authentication and traceability, product quality and effectiveness, variable measure product identification, and couponing.</em></span></p>
<p><span class="BCEC_Body"><em></em></span>&nbsp;</p>
<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://correspondents.theatlantic.com/ellen_shell/barcode.JPG"><img alt="barcode.JPG" src="http://correspondents.theatlantic.com/ellen_shell/assets_c/2009/08/barcode-thumb-200x150-12749.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" width="250" height="180" /></a></span><p><span class="BCEC_Body">Yes, that's right, these babies are small enough to stick on individual pieces of fruit, making&nbsp;tracing stuff back to its source a&nbsp;relatively simple matter.&nbsp; That means we could trace any number of goods--from&nbsp;bras to hammers to Tommy Toy Train sets-- to the individual factory where they were made--simply by plugging barcode data into the company's website.&nbsp;</span></p>
<p><span class="BCEC_Body">Those in doubt&nbsp;might note that Wal-Mart has already taken up the practice--at least in a line of <a href="http://http//www.loveearthinfo.com/home.html">Love Earth jewelry</a>, the lineage of which can be traced back&nbsp;from Sam's Club&nbsp;showcase to a specific gold mine.&nbsp; <a href="http://http//www.icebreaker.com/site/index.html">Icebreaker</a>, a company specializing in woolen garments, labels sweaters with a "baacode" they claim allows you to trace the wool back to an individual sheep. </span></p>
<p><span class="BCEC_Body">Were&nbsp;retailers required--or even requested--to&nbsp;code all their wares, I wonder if the supply chain leading&nbsp;to sweat shops&nbsp;might find a new direction...&nbsp; &nbsp;&nbsp;&nbsp; <br /></span></p>]]>
        
    </content>
</entry>

<entry>
    <title>Your Thoughts?  </title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/2009/08/your_thoughts.php" />
    <id>tag:correspondents.theatlantic.com,2009:/ellen_shell//38.22783</id>

    <published>2009-08-05T13:10:38Z</published>
    <updated>2009-08-05T17:11:53Z</updated>

    <summary><![CDATA[The formidable Megan McArdle and I have just begun our discussion of CHEAP on her site, and, not surprisingly, several of Megan's followers&nbsp;are&nbsp;outraged at&nbsp;the suggestion that predatory pricing has&nbsp;contributed to labor abuses and environmental devastation, in addition to doing serious...]]></summary>
    <author>
        <name>Ellen Ruppel Shell</name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://correspondents.theatlantic.com/ellen_shell/">
        <![CDATA[<p>The formidable Megan McArdle and I have just begun our discussion of <a href="http://www.amazon.com/Cheap-High-Cost-Discount-Culture/dp/159420215X">CHEAP</a> on her <a href="http://meganmcardle.theatlantic.com/archives/2009/08/dialogue_ellen_ruppel_shell_on_1.php">site</a>, and, not surprisingly, several of Megan's followers&nbsp;are&nbsp;outraged at&nbsp;the suggestion that predatory pricing has&nbsp;contributed to labor abuses and environmental devastation, in addition to doing serious damage to&nbsp;the bargaining power of Americans who work.&nbsp;(At least one of these critics&nbsp;has&nbsp;gone so far as to accuse me of being a "liberal arts" major!&nbsp; Given my&nbsp;struggles with organic chemistry, perhaps&nbsp;I should have been.)&nbsp;&nbsp;</p>
<p>Slurs aside,&nbsp;these&nbsp;angry folks&nbsp;subscribe to the "Sweatshops are A Dream" <a href="http://www.nytimes.com/2009/01/15/opinion/15kristof.html">view of history</a>, a view I do not share.&nbsp; </p>
<p><br />What are your thoughts?</p>
<p>&nbsp; </p>]]>
        
    </content>
</entry>

<entry>
    <title>Flying Fur and Ruffled Feathers </title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/2009/08/flying_fur_and_ruffled_feathers.php" />
    <id>tag:correspondents.theatlantic.com,2009:/ellen_shell//38.22667</id>

    <published>2009-08-04T15:21:36Z</published>
    <updated>2009-08-04T15:38:12Z</updated>

    <summary>This entire week I&apos;m discussing CHEAP: The High Cost of Discount Culture with Atlantic colleague Megan McArdle on her fascinating and informative site. It seems that Megan and I both spent a portion of our younger years in menial jobs...</summary>
    <author>
        <name>Ellen Ruppel Shell</name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://correspondents.theatlantic.com/ellen_shell/">
        <![CDATA[This entire week I'm discussing <a href="http://www.amazon.com/exec/obidos/ISBN=159420215X/theatlanticmonthA/ref=nosim/"><em>CHEAP: The High Cost of Discount Culture</em></a> with Atlantic colleague Megan McArdle on her fascinating and informative <a href="http://meganmcardle.theatlantic.com/">site</a>. It seems that Megan and I both spent a portion of our younger years in menial jobs that required us to share bedrooms--and in Megan's case a bed--with strangers. Interestingly, this did not lead us to similar world views....so the discussion should be lively and possibly even enlightening. I look forward to your comments.... ]]>
        
    </content>
</entry>

<entry>
    <title>Two for One Sale!!!</title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/2009/07/two_for_one_sale.php" />
    <id>tag:correspondents.theatlantic.com,2009:/ellen_shell//38.21871</id>

    <published>2009-07-22T18:13:14Z</published>
    <updated>2009-07-22T21:58:01Z</updated>

    <summary><![CDATA[To Reason and Beyond has been dormant these last few weeks, thanks to an arduous promotion schedule for my new book: "Cheap:&nbsp; The High Cost of Discount Culture." Those of you with the inclination can seek said book AT A...]]></summary>
    <author>
        <name>Ellen Ruppel Shell</name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://correspondents.theatlantic.com/ellen_shell/">
        <![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="146547092_eec16b0d67_m.jpg" src="http://correspondents.theatlantic.com/ellen_shell/146547092_eec16b0d67_m.jpg" class="mt-image-right" style="margin: 0pt 0pt 20px 20px; float: right;" height="240" width="180" /></span><i>To Reason and Beyond</i> has been dormant these last few weeks, thanks to an arduous promotion schedule for my new book: "Cheap:&nbsp; The High Cost of Discount Culture." Those of you with the inclination can seek said book AT A DISCOUNT on Amazon , and readers who do not yet have the inclination may be persuaded by the review in <a href="http://www.nytimes.com/2009/07/19/books/review/Shapiro-t.html">Sunday's New York Times Book Review</a>.&nbsp; Those who still have a niggling feeling that CHEAP is not for them may seek out still another <a href="http://www.salon.com/books/review/2009/07/12/cheap/index.html">opinion</a>&nbsp;at Salon. <br /><br />Seeing the world through the lens of CHEAP, one can't help but notice how so much&nbsp;depends on price. We think of price as objective, flat, purely informational, but it is not. Price sparks emotion like little else. Price can lead us to make decisions that we might not otherwise make - both personal and political. Things we'd normally refuse to do we will do when the price is right. And when the price is low enough, we&nbsp;tend to overlook&nbsp;so many things - quality, durability, usefulness, how the thing was made and who made it. <br /><br />History tells us this was not always the case - "Cheap&nbsp;merchandise means cheap men," President William McKinley&nbsp;said over a century ago. Predatory pricing was once considered bad business - bad for workers, bad for citizens, bad for merchants. But that's not longer&nbsp;the case. Still, we can't avoid the nagging feeling that the propensity for cheap goods has landed us in a pickle - today, the China Price rules. We're told that's okay, that the&nbsp;world "is flat," but&nbsp;the&nbsp;global playing field looks plenty lumpy to me. <br /><p>Rule of law makes it difficult to produce things at the China Price,&nbsp;so we go where&nbsp;rule of law is loose or absent, take what we need, and&nbsp;leave. Sometimes we leave great fortunes, for the few. Often, we leave a great mess - in environmental degredation, human rights abuses, that sort of thing. This is not sustainable, and it has certainly come back to haunt us - in job security, in economic stability, in just about every aspect of our lives. So next time you find that terrific bargain on tube socks or t-shirts or electronics, you might want to ask yourself - do you still not believe&nbsp;you're getting what you pay for?</p><p><br /></p><div>(Photo: Flickr User ZannaLyon)<br /></div>]]>
        
    </content>
</entry>

<entry>
    <title>Cheap Self Promotion</title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/2009/07/cheap_self_promotion.php" />
    <id>tag:correspondents.theatlantic.com,2009:/ellen_shell//38.20483</id>

    <published>2009-07-01T20:06:54Z</published>
    <updated>2009-07-01T20:27:16Z</updated>

    <summary><![CDATA[My new book Cheap:&nbsp; The High Cost of Discount Culture (Penguin) publishes this week.&nbsp; It's a narrative investigation of the history, science, psychology, economics, and societal implications of low price in America, very broad based and--I hope--what&nbsp;you would call a...]]></summary>
    <author>
        <name>Ellen Ruppel Shell</name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://correspondents.theatlantic.com/ellen_shell/">
        <![CDATA[<p>My new book <a href="http://www.amazon.com/gp/product/159420215X/ref=s9_simp_gw_s0_p14_i1?pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=center-4&amp;pf_rd_r=0K2H8VQB2T1XWDCRNYZW&amp;pf_rd_t=101&amp;pf_rd_p=470939031&amp;pf_rd_i=50784">Cheap:&nbsp; The High Cost of Discount Culture </a>(Penguin) publishes this week.&nbsp; It's a narrative investigation of the history, science, psychology, economics, and societal implications of low price in America, very broad based and--I hope--what&nbsp;you would call a "damn good read."&nbsp;&nbsp;This from an early pre-publication review:</p>
<p>&nbsp;</p>
<p><em>"Just in time for the current economic recession, Shell&nbsp; investigates America's fixation with discount retail prices.This highly intelligent and disturbing book provides invaluable insight into our consumer culture and should be mandatory reading for anyone trying to figure out our current financial mess. As Shell proves, the hunt for cheap products has hurt us all. Highly recommended for smart readers."</em><strong> </strong><font size="2"><strong>--</strong>Richard Drezen (Washington Post) for Library Journal, Starred Review</font></p>
<p><font size="2">I look forward to reading and responding to your thoughts on cheap culture...</font></p>
<p>&nbsp;</p>
<p>&nbsp;</p>]]>
        
    </content>
</entry>

<entry>
    <title>Outsourcing Death</title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/2009/06/outsourcing_death.php" />
    <id>tag:correspondents.theatlantic.com,2009:/ellen_shell//38.20240</id>

    <published>2009-06-28T05:13:24Z</published>
    <updated>2009-06-28T05:15:12Z</updated>

    <summary><![CDATA[Years ago, I wrote about lead poisoning for The Atlantic--reporting that blood lead levels in the United States had declined dramatically since the ban of lead in gasoline, and that when it cames to lead, most&nbsp;middle class American families&nbsp;had little...]]></summary>
    <author>
        <name>Ellen Ruppel Shell</name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://correspondents.theatlantic.com/ellen_shell/">
        <![CDATA[<p>Years ago, I wrote about<a href="http://www.theatlantic.com/issues/95dec/lead/lead.htm"> lead poisoning for The Atlantic--</a>reporting that blood lead levels in the United States had declined dramatically since the ban of lead in gasoline, and that when it cames to lead, most&nbsp;middle class American families&nbsp;had little to fear.&nbsp;&nbsp;Unfortunately, the&nbsp;same cannot be said of&nbsp;families in&nbsp;La Oroya, Peru--thanks to Doe Run Peru,&nbsp;a lead smelting&nbsp;operation owned&nbsp;by&nbsp;American billionaire industrialist Ira Rennert.&nbsp; According to the <a href="http://www.nytimes.com/2009/06/25/world/americas/25peru.html?_r=1&amp;scp=1&amp;sq=la%20oroya&amp;st=cse">Times</a>, in addition to his metals empire Rennert is proud owner of, among many other things, a 66,000 square foot Italianate mansion in the Hamptons.&nbsp;&nbsp;Let's hope for his sake&nbsp;he spends a bit more time&nbsp;tucked away in that villa&nbsp;than in La Oroya, which is listed as one of the 10 most polluted places on earth. &nbsp;&nbsp;Rennert&nbsp;claims he would clean up his smelter, were it not for the low&nbsp;price of metal these days.&nbsp; And who are we to disagree?&nbsp; You don't become a billionaire by sweating the small stuff--like permanent brain damage in someone else's children.&nbsp; But the locals find this puzzling. "It's like we're pawns in a game," one La Oroyan told the Times.&nbsp; "What I still fail to understand is why we are exposed to the risks of an American investment but not to the environmental protections enjoyed by the citizens of the United States."</p>
<p>&nbsp;</p>
<p>Outsourcing pollution--and the illness and death linked to it--has&nbsp;long been the&nbsp;norm for many multi-national corporations, as anyone who has spent much time in&nbsp;<a href="http://seedmagazine.com/content/article/chinas_environmental_blacklist/">China&nbsp;knows</a>.&nbsp;A&nbsp; <a href="http://www.cmu.edu/homepage/collaboration/2007/summer/outsourcing-pollution.shtml">Carnegie Mellon study&nbsp;</a>concluded that the United States may be reducing its own carbon emissions by importing goods from countries that are creating even more emissions.&nbsp; The impact of this is most deeply <a href="http://www.pnas.org/content/105/5/1768.abstract">felt by the&nbsp;poor,&nbsp;few of whom have anything to say about it.&nbsp;</a>&nbsp; But we do.&nbsp;&nbsp; We can think twice before purchasing products that endanger the communities they are made in, even if it means paying a few pennies more. And we can demand that multi-national companies that represent American interests insist on pollution controls and worker protections.&nbsp; In&nbsp;an increasingly&nbsp;"flat" world, can we&nbsp;really afford to do any&nbsp;less?</p>]]>
        
    </content>
</entry>

<entry>
    <title>Skip College and Get a Job</title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/2009/06/skip_college_and_get_a_job.php" />
    <id>tag:correspondents.theatlantic.com,2009:/ellen_shell//38.20009</id>

    <published>2009-06-24T13:36:25Z</published>
    <updated>2009-06-24T14:29:40Z</updated>

    <summary><![CDATA[Today's Times features a front page piece by labor reporter Louis Uchitelle (author of the estimable&nbsp;The Disposable American&nbsp;on the&nbsp;shortage of&nbsp;experienced blue collar workers--like welders.&nbsp; While MBA's, lawyers, and other knowlege workers struggle to hold their&nbsp;footing in this slippery economy, welders,...]]></summary>
    <author>
        <name>Ellen Ruppel Shell</name>
        
    </author>
    
    <category term="shopclassbluecolarworkersunemploymentrecession" label="shop class blue colar workers unemployment recession" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-us" xml:base="http://correspondents.theatlantic.com/ellen_shell/">
        <![CDATA[<p>Today's Times features a front page <a href="http://www.nytimes.com/2009/06/24/business/24jobs.html?_r=1&amp;em">piece</a> by labor reporter Louis Uchitelle (author of the estimable&nbsp;<a href="http://www.amazon.com/Disposable-American-Layoffs-Their-Consequences/dp/1400034337/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1245853437&amp;sr=1-1">The Disposable American&nbsp;</a>on the&nbsp;shortage of&nbsp;experienced blue collar workers--like welders.&nbsp; While MBA's, lawyers, and other knowlege workers struggle to hold their&nbsp;footing in this slippery economy, welders, it seems, are in high demand.&nbsp; To illustrate this point, the Times relates the&nbsp;story of Keelan Prados--a welder with more than a decade of experience who nabbed a job at an oil refinery paying $22 an hour.&nbsp;&nbsp;</p>
<p>&nbsp;</p>
<p>As the economy tanks,&nbsp;blue collar romanticism blooms.&nbsp; A new book:&nbsp; "<a href="http://www.amazon.com/Shop-Class-Soulcraft-Inquiry-Value/dp/1594202230/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1245852299&amp;sr=1-1">Shop Class as Soulcraft</a>,"&nbsp;penned by political philosopher Matthew Crawford,&nbsp;condemns "cubicle culture" and extolls the&nbsp;virtue of working with one's hands--to build something real.&nbsp;&nbsp;Dilbert could not agree more...</p>
<p><br />But taking a closer look leads to questions.&nbsp; Let's begin with Mr. Prados--who got his new job&nbsp;after&nbsp;finding himself unable to make a decent living running&nbsp;his own machine shop and welding business.&nbsp;&nbsp;Controlling for inflation, that $22 an hour is far less than Prados' father might have made welding car parts for GM--and when demand for his sort of welding dries up, so will Prado's future--welders don't have a career track.</p>
<p>&nbsp;</p>
<p>Mr. Crawford (who runs a&nbsp;modest motor cycle repair shop&nbsp;but whose&nbsp;day&nbsp;job is as a&nbsp;Fellow at the&nbsp;<a href="http://www.virginia.edu/iasc/">University of Virginia Institute for Advanced Studies</a>&nbsp;) extoll the virtures of hand work from the&nbsp;priviledged position of hobbiest.&nbsp; His&nbsp;argument&nbsp;is profound, but it should be taken in context.&nbsp; With union protections all but vanished, the life of real blue collar workers today has never been tougher--or more uncertain.&nbsp; </p>
<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>]]>
        
    </content>
</entry>

<entry>
    <title>High Fashion in Low Times</title>
    <link rel="alternate" type="text/html" href="http://correspondents.theatlantic.com/ellen_shell/2009/06/high_fashion_in_low_times.php" />
    <id>tag:correspondents.theatlantic.com,2009:/ellen_shell//38.19332</id>

    <published>2009-06-13T22:03:07Z</published>
    <updated>2009-06-13T22:35:57Z</updated>

    <summary><![CDATA[The New York Times gave a nod to sensible cheap chic this week, with a lengthy piece touting second hand haute couture describing&nbsp;shoppers "spelunking for treasures at the Goodwill store on West 25th Street." It was a&nbsp;fun and informative&nbsp;story, and...]]></summary>
    <author>
        <name>Ellen Ruppel Shell</name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://correspondents.theatlantic.com/ellen_shell/">
        <![CDATA[The New York Times gave a nod to sensible cheap chic this week, with a lengthy <a href="http://www.nytimes.com/2009/06/11/fashion/11goodwill.html">piece</a> touting second hand haute couture describing&nbsp;shoppers "spelunking for treasures at the Goodwill store on West 25th Street." It was a&nbsp;fun and informative&nbsp;story, and a&nbsp;charming&nbsp;respite from&nbsp;the&nbsp;now&nbsp;chillingly familiar sagas&nbsp;of home foreclosures and families having to chose between medicine and food.&nbsp; The Times wrote: 
<p>&nbsp;</p>
<p>&nbsp;&nbsp; "The 5,500-square-foot thrift outlet is a laboratory of sorts for Goodwill and its 2,200 stores around the country. Intent on sprucing up an image that conjures low-end castoffs and no-frills ambience, many Goodwill stores are courting the shoppers who scour high-end resale shops and department store sales racks for bargains."</p>
<p>&nbsp;</p>
<p>&nbsp; The especially good news here is that&nbsp;the&nbsp;recycling of high quality merchandize--in this case thoughtfully crafted clothing--has suddenly become not only acceptable but cool.&nbsp;&nbsp;What a wonderful&nbsp;alternative to the&nbsp;trend toward "disposable" clothing--the cheaply made "shabby chic" we've endured for too long&nbsp;at<a href="http://www.hm.com/"> H&amp;M </a>and its ilk.&nbsp;&nbsp;What cartoon superstar Homer Simpson calls "fallapart" is precisely what American consumers have come to expect from too many of our purchases.&nbsp;&nbsp;How&nbsp;wonderful that today's "<a href="http://therecessionista.blogspot.com/2009/06/recessionistas-wallet-rejoices-june.html">recessionistas"</a> are fighting back by flocking to low cost, high quality "kindly used" garments--that they may even pass down to their kids!&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>]]>
        
    </content>
</entry>

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